When NGAUS set out to evolve its Annual Conference & Exhibition, they weren’t just looking to grow numbers. They were looking to grow impact.
Enter Tradeshow Logic.
Our role wasn’t just about exhibit sales—it was about strategic partnership. Together, we redefined what the NGAUS experience could be for both attendees and exhibitors. That meant diving deep into exhibitor engagement, improving communication touchpoints, and infusing new energy into the show floor.
We partnered closely with NGAUS leadership and key committees to ensure every effort aligned with their mission. The result? A renewed exhibitor experience—high-touch, high-value, and built for connections.
Here’s how we helped turn intention into momentum:
- Created a streamlined communication hub and consistent valuable Exhibitor Newsletters.
- Designed an attendee-focused exhibit hall journey to increase visibility and value.
- Brought the “Why Exhibit” story to life with a compelling microsite.
- Implemented post-show surveys via Explori platform to provide data-driven insights for ongoing improvements.
- Expanded host-state partnerships to maximize new exhibitor sponsorships.
- Increased exhibitor pipeline and onboarded 138 first-time companies in 2024 and 127+ in 2025.
- Worked closely with Corporate Advisory Panel (CAP) to distinguish exhibitors like partners not vendors.
- And helped NGAUS earn Trade Show Executive’s Fastest 50 recognition.
But the story isn’t just in the features—it’s in the relationships.
We believe strong shows are built on strong connections. And that’s what we’ve built at NGAUS: A future-focused experience where every exhibitor and attendee feels seen, valued and energized.
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Tradeshow Logic is proud to partner with NGAUS to drive engagement, grow value, and shape what’s next. Want to explore how we can power your show experience? Let’s talk.