first we listen, Then we lead

Tradeshow Logic’s proven method identifies pain points, discovers improvement opportunities and uncovers unrealized needs. Those give rise to the ideas and strategies that lead us to the refining of existing programs and the development of new solutions, features and services.

DATA COLLECTION

Our extensive data collection process gathers relational data spanning exhibit sales, attendance, membership, exhibitor freight and service orders, marketing metrics and more. All of these benchmarks contribute to an expansive quantitative view of your event, your audience, and their behaviors. This is the first step towards discovering the wants and needs of your customers.  

DATA ANALYTICS

Once the data is collected, we combine, compare, analyze and cross-tabulate the information from all sources. This is when new insights into customer behaviors, unrealized needs, challenges and opportunities begin to take shape.

CONVERSATIONS & INTERVIEWS

In-person, telephone or online conversations are key to gaining a deeper understanding of what the numbers tell us. We leverage existing opportunities like Board Meetings, Exhibitor Advisory Committee Meetings, planning sessions – and the events themselves – to engage at a deeper level to gain additional feedback, validate findings and discover needs.