In 2022, Tradeshow Logic and NAMA set out to create something that would spark imagination, attract the newest worldwide innovations, drive real engagement, and reframe how the industry sees the future of convenience services.
The result? Imagination Way — a 9,000-square-foot, fully immersive innovation showcase featuring seven live, unattended retail environments. From smart cafés to frictionless micro markets, this feature wasn’t just eye-catching—it was business-changing.
More than a visual experience, Imagination Way:
- Gave operators a hands-on view of how to apply new tech in diverse real-world settings.
- Attracted members from seven related associations, expanding reach and relevance. Increased buyer attendance and strategic partnerships across allied verticals, fostering long-term industry growth.
- Delivered new, expanded booth traffic to exhibitors across the floor.
- Helped fuel new partnerships, new members, and new industry momentum.
- Built The NAMA Show as THE brand constantly delivering robust, cutting-edge self-service technologies.
This experience area has helped the show grow substantially in terms of exhibiting companies and exhibit space, as well as attracted seven new sectors of buyers seeking automated retail of specialty products. For many attendees, it wasn’t just the highlight of the show—it was the spark for what’s next. This is what we love to build at TL: immersive experiences that inspire action, create connection, and turn ideas into opportunity. When innovation meets intention, the show floor becomes a catalyst for transformation.
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Tradeshow Logic is proud to partner with NAMA to bring bold ideas like Imagination Way to life. Ready to reimagine your next event? Let’s start the conversation.