News, Blog Posts & Ideas
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When NGAUS set out to evolve its Annual Conference & Exhibition, they weren’t just looking to grow numbers. They were looking to grow impact. Enter Tradeshow Logic.
Our role wasn’t just about exhibit sales—it was about strategic partnership. Together, we redefined what the NGAUS experience could be for both attendees and exhibitors. That meant diving deep into exhibitor engagement, improving communication touchpoints, and infusing new energy into the show floor.
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TL is excited to welcome Katherine Dow to our expanding sales team! Katherine will help show organizers drive trade show and event growth through strategic sales support. Her consultative sales philosophy aligns with our data-driven methodology, which identifies pain points, uncovers improvement opportunities and meets unrealized needs. Her approach — listening more than speaking and helping clients focus on what matters — meets the needs of exhibitors and sponsors seeking a business relationship beyond a transactional booth space purchase.
Katherine brings extensive experience in exhibit space, digital and sponsorship sales with a strong background in event launches both domestically and internationally. She previously served as Sales Manager for Commercial UAV Expo at Diversified Business Communications and held various account executive roles.
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The Power of Partnership: How TL Helped ASA Reclaim its Momentum
ASA came to Tradeshow Logic not for another vendor, but for a true partner. With exhibitor trust low and event performance slipping, we helped them rethink everything — from exhibitor engagement to sponsorship strategy. The result? A revitalized exhibit hall, stronger partnerships, and a meeting portfolio on the rise. This is what real event transformation looks like.
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The Power of Partnership: How TL and NAMA Reimagined Innovation on the Show Floor
What do you get when you combine immersive design with industry vision? A show floor that sparks what’s next. In 2022, Tradeshow Logic and NAMA set out to create something that would spark imagination, attract the newest worldwide innovations, drive real engagement, and reframe how the industry sees the future of convenience services.
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Tradeshow Logic Promotes Bobby Bergeron to EVP Vendor Strategy and Launches Next-Gen Vendor Sourcing Solution
Please join us in congratulating Bobby Bergeron on his promotion to Executive Vice President of Vendor Strategy at Tradeshow Logic!
In this expanded leadership role, Bobby is spearheading our next-gen Vendor Strategy Solution—a smarter, data-driven approach to vendor sourcing that helps event organizers and exhibitors unlock growth, boost efficiency, and reduce costs. Bobby’s industry expertise, strategic mindset, and commitment to delivering real value make him the perfect leader to take this initiative to the next level. This promotion reflects TL’s continued commitment to innovation, optimization, and client success.
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What Is a Vendor Strategy – And Do You Actually Have One?
A smart vendor strategy does more than save money—it fuels your event’s success. At Tradeshow Logic, we help show organizers take control of their vendor relationships, align services with strategic goals, and ensure every dollar delivers value. Learn how to build a vendor strategy that works for you, not just around you.
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Please join us in congratulating Michele Weston Rowe on her well-deserved promotion to Executive Vice President of Marketing at Tradeshow Logic!
Michele leads with strategy and an unwavering commitment to driving exhibitor value, enhancing attendee engagement, and strengthening client partnerships. Her unique perspective, shaped by her experience as a former client, gives her a deep understanding of the real-world challenges associations face when managing events.
At TL, Michele ensures that marketing efforts work in lockstep with exhibit and sponsorship sales, always tying the strategy back to what matters most: the value exhibitors gain and the experience attendees have. We’re proud to have Michele’s insight guiding our team and our clients.
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Last year, TL made waves with Expo Navigator—the first AI-powered event tool of its kind. Now, we’re taking it to the next level with TurnoutNow and eventCopilot™, a collaboration that brings together Tradeshow Logic’s strategic expertise and TurnoutNow’s cutting-edge AI technology to revolutionize how events connect people, content and opportunities.
Only eventCopilot offers effortless 1:1 appointment scheduling through AI-powered matching—boosting exhibitor visibility and delivering unmatched engagement opportunities between buyers and sellers. In addition, it provides organizers with deep data and metrics to fuel smarter, more successful events.
This is more than just an event tool—it’s a game-changing AI assistant designed to elevate the attendee experience, increase exhibitor ROI, and provide deeper intelligence for organizers.
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Great teams thrive under exceptional leadership. TL is committed to delivering top-tier exhibitor and sponsor experiences, and that starts with the incredible people behind the scenes. Today, we celebrate the well-earned promotions of two standout leaders who continue to elevate our impact in the industry.
Chris Gowe, now EVP of Sales Strategy, has played a pivotal role in shaping TL’s sales strategy. With expertise in event strategy, venue management, and marketing, he brings a unique perspective to TL’s leadership. Chris leads a team dedicated to building meaningful exhibitor and sponsor activations while also driving corporate marketing and proposal development, ensuring TL remains the go-to partner for show organizers.
Hilary Manning, now VP of Sales, has been instrumental in growing TL’s exhibit and sponsorship sales business over the past decade. Under her leadership, quality onboarding programs have been developed to support our expanding team, ensuring seamless client experiences. In her new role, she’ll continue driving sales growth while strengthening systems that scale with TL’s continued success.
Chris and Hilary’s leadership is a testament to our commitment to innovation, growth, and excellence in exhibitor and sponsor experiences.
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Tradeshow Logic is thrilled to welcome Belinda Harvey, CMP, CEM, to the team and to celebrate the promotion of Jamie Romano Hillegas, CEM, CMP, to EVP, Event Strategy!
Belinda joins as Event Director, bringing two decades of experience spanning show management, exhibitor relations, and event production. With a keen ability to listen, understand, and act, she has a proven track record of driving success.
Jamie joined TL in 2024 and has quickly made an impact, now stepping into the role of EVP, Event Strategy. With deep expertise in event strategy, exhibitor relations, and marketing, Jamie is leading the charge in developing strategies that deliver exceptional client experiences.
The addition of Belinda and Jamie reinforces TL’s commitment to providing its clients with the right team members who’ll focus on delivering exceptional customer care and elevating the experience for all exhibitors and sponsors.
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Tradeshow Logic Launches the Industry’s First Conversational, Private GPT at The NAMA Show
Tradeshow Logic has announced the successful beta launch of Expo Navigator™, the industry’s first conversational, private GPT AI assistant, during The NAMA Show on May 7-9 in Dallas, TX. Developed in collaboration with AI accelerator Veritopa, Expo Navigator is designed to enhance interactions and engagement at trade shows by providing personalized recommendations, scheduling assistance, and real-time information through an intuitive chat interface similar to ChatGPT.
“This pilot aims to revolutionize stakeholder interactions at trade shows and conferences by enabling more meaningful connections and helping to bring buyers and sellers together more effectively.” – Tradeshow Logic President & CEO B.J. Enright
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A Win in the Fight Against Conference Scammers
Great news on the fight against conference scammers. As professionals in the events and meetings industry, we know how crucial it is to safeguard our conferences and expos from fraudulent activities.
With the new Trade Regulation Rule on Impersonation of Government and Businesses, the Federal Trade Commission can file federal court cases against scammers who impersonate businesses to return the money they made from the scams. Read the full article here.
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The Exhibitor Advocate Announces Incorporation
Congratulations to Jessica Sibila and The Exhibitor Advocate! Exhibitors are the heart of the industry, we must lift their voices and concerns to ensure the success of exhibitions and events.
Consider becoming a member of The Exhibitor Advocate LinkedIn group – get help, share with your network, donate to the Go Fund Me campaign, or volunteer your skills and resources to members. Click here to join the group!
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McCormick Place ‘Kills It’ with Convenience Services Back on the Move
Tradeshow Logic is proud to be a part of the convenience services industry’s supportive return at McCormick Place for The NAMA Show!
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Tradeshow Logic Welcomes Christine Carchia & Karen Romano as National Sales & Engagement Managers
Tradeshow Logic has expanded its exhibit & sponsorship sales team with the addition of Christine Carchia and Karen Romano, allowing the company to increase its capabilities as its client list continues to rapidly expand.
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How Do Corporates Feel About Returning to Live Events?
According to Explori’s Global Recovery Insights study, live events are returning to pre-pandemic levels. Check out 4 key findings regarding the future of trade shows.
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Tradeshow Logic and Explori Announce New Strategic Partnership
Tradeshow Logic is excited to begin incorporating London-based Explori’s data collection and research capabilities into our strategic event analysis process. Measuring the impact of an event… and then creating data-driven strategies for delivering transformational and sustainable experiences just got a lot easier for every show organizer!
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12 Major Changes Coming to the Meetings and Events Industry—And How to Prepare
You hear it again and again…transformative change is sweeping over the events industry. Here are 12 observations and predictions for the meetings and events industry.
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Staff Shortages & Your Exhibit Hall
How are universal staff shortages going to affect your exhibit hall? As TSNN recently reported, it’s becoming increasingly apparent that labor shortages are adding challenges to the industry’s rebound. Service times for everything from cleaning to electrical, compromised on-floor F&B execution and, perhaps, the reduction of even your own internal resources have the potential to negatively impact your exhibitor and sponsor satisfaction. READ MORE
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Will In-Person Conferences Make a Comeback?
The question everyone is asking..are virtual events here to stay? Are they as effective as in-person events? Thanks RetailWire for including us in the continuing conversation.
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Innovation Room Podcast Interview with B.J. Enright
Listen to Tradeshow Logic’s President & CEO, B.J. Enright as she talks with Mike Echlin on the Innovation Room Podcast about her predictions for which pandemic-driven innovations will stick around as events return live – and what opportunities and obstacles lie ahead.
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The Specialty Advertising Association of Greater New York (SAAGNY) announces Promotions East is back!
Tradeshow Logic is excited to partner with The Specialty Advertising Association of Greater New York (SAAGNY) to help deliver the “redesigned, reimagined, and renewed” Promotions East, coming October 2022 in Atlantic City!
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On the Ground at NSA 2021 Annual Conference
Finally a F2F reunion for the law enforcement sector! TL is happy to have worked with exhibitors at the National Sheriffs’ Association 2021 NSA Annual Conference to help this group get back together.
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Engagement Strategy & Expectations
88% of exhibitors said their organization has considered alternative channels outside of industry tradeshows to generate leads and achieve their sales objectives. How can you redefine the value of your event to avoid being left behind? Our market study is full of ideas!
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Bridging the Gap in Transitory Times
In transitory times there’s always a need to think outside the box. That’s what our team did last year when we launched our Sample Box program that targeted specific buyers with home delivery of new product samples. We needed to bridge the gap while continuing to engage buyers and sellers.
Now, as shows return, this program is being used to support pre and post event experiences as well as drive engagement throughout the year with a wider audience. Providing our clients with a creative solution to improve the buyer-seller connection.
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EDPA Says Exhibitors Cannot Accept a “Return to Normal”
The Exhibitor Advocacy Group’s new white paper “The Future Success of Trade Shows” declares the need for transparency, improved metrics and cost-saving initiatives as shows re-open and the industry plots its rebound.
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Congress Takes Up Bill Designed to Bring Back Travel & Events
A bipartisan bill to provide a much-needed jolt to the travel and hospitality industries reached the U.S. Senate floor Thursday.
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B.J. Enright & Paco Collazo Join EDPA Board of Directors
Tradeshow Logic’s President & CEO B.J. Enright is pleased to join the Experiential Designers and Producers Association board of directors.
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American Academy of Pediatrics Takes a Successful Virtual Leap
Tradeshow Logic’s virtual event services and one-on-one guided exhibitor care enhanced the exhibit hall experience at the first-ever AAP Virtual National Conference & Exhibition.
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Jump-Starting 2021 with New Exhibitor-Friendly Policies
New policies are being launched to drive change, increase exhibitor ROI and support the flexible model that TL has been championing for 20 years. See what’s coming in 2021.
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We Have Flown Away from Events and Landed Somewhere Else
We have to stop thinking that we are creating online events, says event producer Heather Mason, and reimagine them as broadcasts.
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Exhibit City News Shares Tradeshow Logic Survey
A recap of the data and insights that reveal a massive opportunity for improving exhibitor engagement in virtual event experiences.
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The Future of Events Depends on These Four Factors
When it comes to reimagining what the events industry will look like in the near future, these are the four things we should all be thinking about.
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Working to Overcome Exhibitor Dissatisfaction at Virtual Events
MeetingsNet.com shared Tradeshow Logic’s most recent exhibitor survey that measured the level of satisfaction with engagement and ROI in recent virtual event experiences.
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B.J. Enright to Speak at PCMA Quarterly Education Webinar
On September 18, 2020, B.J. Enright and several other panelists will convene to share stories about what has changed since June, how are meetings being planned for the future and how will meeting professionals need to reskill. Learn more and register here.
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5 Easy (and Inexpensive) Ideas for Improving Virtual Speakers
Check out product recommendations to help make home-based speakers sound and look better online.
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4 Takeaways from the Virtual Democratic National Convention
The DNC’s first stab at an all-online convention went relatively well. Here are four planner takeaways from the historic event.
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Go LIVE Together & Events Industry Council Launch Grassroots Campaign
Announcing an advocacy campaign to drive Congressional backing for legislation vital to the recovery of business events from the impacts of COVID-19.
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Ease Exhibitors’ Doubts About Virtual Events
Tradeshow Logic’s survey shares exhibitor insights and concerns regarding virtual events.
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CMOs Report Massive Shifts in Marketing Strategies
A survey of 300 top marketers reveals how COVID-19 has reshaped the landscape for marketing across a range of industries.
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5 Ways to Use the COVID-19 Crisis to Rethink the Association Model
It’s time for a reinvention of mission-driven, membership-based organizations.
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You Can Lead the Transformation or Wait For It to Come For You
Three major opportunities that will come from this pandemic.
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CEIR Releases Updated Insights on COVID-19’s Impact on U.S. B2B Exhibition Organizers
CEIR unveils key findings from a survey with B2B exhibition executives along with an economist update on anticipated recovery.
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COVID-19 Impact on Events Research
Top-line results for planners from PCMA…
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Social Distancing: 10 Ideas for Engaging Consumer Audiences
Here’s a roundup of contactless “event” ideas to help get your campaigns off the ground.
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#GMIDGOESVIRTUAL
Join #EventProfs on April 14 to virtually celebrate #GMID20 and help break the Guinness World Record for most participants in an online video conference.
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Coronavirus Champions: Brands Getting It Right
Check out this list of brands who are emerging as leaders in these chaotic times…
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Tips for Working Remotely During COVID-19
Many people aren’t sure how to work from home in a productive way…
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10 Steps to Effective Coronavirus Crisis Leadership
The world needs courageous leaders with a plan to navigate this and future crises. Do you have what it takes?
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NAB Show Cares Transforming the Industry
B.J. Enright and Amanda Helgemoe discuss the rollout of unlimited material handling at the NAB Show…
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Enright Awarded “Top 15 Over 50”
Connect Association includes B.J. Enright, President & CEO of Tradeshow Logic, as 15 Over 15 honoree…
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NAMA and Tradeshow Logic Transform Traditional Sponsorship Program
NAMA realizes growth in excess of 58% after launching new marketing initiatives…
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NAB Show Eases Exhibitor Pain Points With NAB Show Cares
The NAB Show, with assistance from Tradeshow Logic, launched a ground-breaking program designed to support and improve the exhibitor experience…
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Tradeshow Game Ideas
Check out these proven, yet underused, activities to drive traffic to your booth….
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Events 2050: The Future of Events and Exhibitions
Here’s a prediction of five main trends shaping the events and exhibition industry in the year 2050…