News, Blog Posts & Ideas
NEWS
Tradeshow Logic Launches the Industry’s First Conversational, Private GPT at The NAMA Show
Tradeshow Logic has announced the successful beta launch of Expo Navigator™, the industry’s first conversational, private GPT AI assistant, during The NAMA Show on May 7-9 in Dallas, TX. Developed in collaboration with AI accelerator Veritopa, Expo Navigator is designed to enhance interactions and engagement at trade shows by providing personalized recommendations, scheduling assistance, and real-time information through an intuitive chat interface similar to ChatGPT.
“This pilot aims to revolutionize stakeholder interactions at trade shows and conferences by enabling more meaningful connections and helping to bring buyers and sellers together more effectively.” – Tradeshow Logic President & CEO B.J. Enright
NEWS
A Win in the Fight Against Conference Scammers
Great news on the fight against conference scammers. As professionals in the events and meetings industry, we know how crucial it is to safeguard our conferences and expos from fraudulent activities.
With the new Trade Regulation Rule on Impersonation of Government and Businesses, the Federal Trade Commission can file federal court cases against scammers who impersonate businesses to return the money they made from the scams. Read the full article here.
NEWS
The Exhibitor Advocate Announces Incorporation
Congratulations to Jessica Sibila and The Exhibitor Advocate! Exhibitors are the heart of the industry, we must lift their voices and concerns to ensure the success of exhibitions and events.
Consider becoming a member of The Exhibitor Advocate LinkedIn group – get help, share with your network, donate to the Go Fund Me campaign, or volunteer your skills and resources to members. Click here to join the group!
NEWS
McCormick Place ‘Kills It’ with Convenience Services Back on the Move
Tradeshow Logic is proud to be a part of the convenience services industry’s supportive return at McCormick Place for The NAMA Show!
NEWS
Tradeshow Logic Welcomes Christine Carchia & Karen Romano as National Sales & Engagement Managers
Tradeshow Logic has expanded its exhibit & sponsorship sales team with the addition of Christine Carchia and Karen Romano, allowing the company to increase its capabilities as its client list continues to rapidly expand.
NEWS
How Do Corporates Feel About Returning to Live Events?
According to Explori’s Global Recovery Insights study, live events are returning to pre-pandemic levels. Check out 4 key findings regarding the future of trade shows.
NEWS
Tradeshow Logic and Explori Announce New Strategic Partnership
Tradeshow Logic is excited to begin incorporating London-based Explori’s data collection and research capabilities into our strategic event analysis process. Measuring the impact of an event… and then creating data-driven strategies for delivering transformational and sustainable experiences just got a lot easier for every show organizer!
IDEAS
12 Major Changes Coming to the Meetings and Events Industry—And How to Prepare
You hear it again and again…transformative change is sweeping over the events industry. Here are 12 observations and predictions for the meetings and events industry.
BLOG
Staff Shortages & Your Exhibit Hall
How are universal staff shortages going to affect your exhibit hall? As TSNN recently reported, it’s becoming increasingly apparent that labor shortages are adding challenges to the industry’s rebound. Service times for everything from cleaning to electrical, compromised on-floor F&B execution and, perhaps, the reduction of even your own internal resources have the potential to negatively impact your exhibitor and sponsor satisfaction. READ MORE
NEWS
Will In-Person Conferences Make a Comeback?
The question everyone is asking..are virtual events here to stay? Are they as effective as in-person events? Thanks RetailWire for including us in the continuing conversation.
IDEAS
Innovation Room Podcast Interview with B.J. Enright
Listen to Tradeshow Logic’s President & CEO, B.J. Enright as she talks with Mike Echlin on the Innovation Room Podcast about her predictions for which pandemic-driven innovations will stick around as events return live – and what opportunities and obstacles lie ahead.
NEWS
The Specialty Advertising Association of Greater New York (SAAGNY) announces Promotions East is back!
Tradeshow Logic is excited to partner with The Specialty Advertising Association of Greater New York (SAAGNY) to help deliver the “redesigned, reimagined, and renewed” Promotions East, coming October 2022 in Atlantic City!
NEWS
On the Ground at NSA 2021 Annual Conference
Finally a F2F reunion for the law enforcement sector! TL is happy to have worked with exhibitors at the National Sheriffs’ Association 2021 NSA Annual Conference to help this group get back together.
IDEAS
Engagement Strategy & Expectations
88% of exhibitors said their organization has considered alternative channels outside of industry tradeshows to generate leads and achieve their sales objectives. How can you redefine the value of your event to avoid being left behind? Our market study is full of ideas!
BLOG
Bridging the Gap in Transitory Times
In transitory times there’s always a need to think outside the box. That’s what our team did last year when we launched our Sample Box program that targeted specific buyers with home delivery of new product samples. We needed to bridge the gap while continuing to engage buyers and sellers.
Now, as shows return, this program is being used to support pre and post event experiences as well as drive engagement throughout the year with a wider audience. Providing our clients with a creative solution to improve the buyer-seller connection.
NEWS
EDPA Says Exhibitors Cannot Accept a “Return to Normal”
The Exhibitor Advocacy Group’s new white paper “The Future Success of Trade Shows” declares the need for transparency, improved metrics and cost-saving initiatives as shows re-open and the industry plots its rebound.
NEWS
Congress Takes Up Bill Designed to Bring Back Travel & Events
A bipartisan bill to provide a much-needed jolt to the travel and hospitality industries reached the U.S. Senate floor Thursday.
NEWS
B.J. Enright & Paco Collazo Join EDPA Board of Directors
Tradeshow Logic’s President & CEO B.J. Enright is pleased to join the Experiential Designers and Producers Association board of directors.
NEWS
American Academy of Pediatrics Takes a Successful Virtual Leap
Tradeshow Logic’s virtual event services and one-on-one guided exhibitor care enhanced the exhibit hall experience at the first-ever AAP Virtual National Conference & Exhibition.
NEWS
Jump-Starting 2021 with New Exhibitor-Friendly Policies
New policies are being launched to drive change, increase exhibitor ROI and support the flexible model that TL has been championing for 20 years. See what’s coming in 2021.
IDEA
We Have Flown Away from Events and Landed Somewhere Else
We have to stop thinking that we are creating online events, says event producer Heather Mason, and reimagine them as broadcasts.
NEWS
Exhibit City News Shares Tradeshow Logic Survey
A recap of the data and insights that reveal a massive opportunity for improving exhibitor engagement in virtual event experiences.
IDEA
The Future of Events Depends on These Four Factors
When it comes to reimagining what the events industry will look like in the near future, these are the four things we should all be thinking about.
NEWS
Working to Overcome Exhibitor Dissatisfaction at Virtual Events
MeetingsNet.com shared Tradeshow Logic’s most recent exhibitor survey that measured the level of satisfaction with engagement and ROI in recent virtual event experiences.
NEWS
B.J. Enright to Speak at PCMA Quarterly Education Webinar
On September 18, 2020, B.J. Enright and several other panelists will convene to share stories about what has changed since June, how are meetings being planned for the future and how will meeting professionals need to reskill. Learn more and register here.
NEWS
5 Easy (and Inexpensive) Ideas for Improving Virtual Speakers
Check out product recommendations to help make home-based speakers sound and look better online.
NEWS
4 Takeaways from the Virtual Democratic National Convention
The DNC’s first stab at an all-online convention went relatively well. Here are four planner takeaways from the historic event.
NEWS
Go LIVE Together & Events Industry Council Launch Grassroots Campaign
Announcing an advocacy campaign to drive Congressional backing for legislation vital to the recovery of business events from the impacts of COVID-19.
NEWS
Ease Exhibitors’ Doubts About Virtual Events
Tradeshow Logic’s survey shares exhibitor insights and concerns regarding virtual events.
NEWS
CMOs Report Massive Shifts in Marketing Strategies
A survey of 300 top marketers reveals how COVID-19 has reshaped the landscape for marketing across a range of industries.
IDEA
5 Ways to Use the COVID-19 Crisis to Rethink the Association Model
It’s time for a reinvention of mission-driven, membership-based organizations.
BLOG
You Can Lead the Transformation or Wait For It to Come For You
Three major opportunities that will come from this pandemic.
NEWS
CEIR Releases Updated Insights on COVID-19’s Impact on U.S. B2B Exhibition Organizers
CEIR unveils key findings from a survey with B2B exhibition executives along with an economist update on anticipated recovery.
NEWS
COVID-19 Impact on Events Research
Top-line results for planners from PCMA…
IDEA
Social Distancing: 10 Ideas for Engaging Consumer Audiences
Here’s a roundup of contactless “event” ideas to help get your campaigns off the ground.
NEWS
#GMIDGOESVIRTUAL
Join #EventProfs on April 14 to virtually celebrate #GMID20 and help break the Guinness World Record for most participants in an online video conference.
BLOG
Coronavirus Champions: Brands Getting It Right
Check out this list of brands who are emerging as leaders in these chaotic times…
BLOG
Tips for Working Remotely During COVID-19
Many people aren’t sure how to work from home in a productive way…
BLOG
10 Steps to Effective Coronavirus Crisis Leadership
The world needs courageous leaders with a plan to navigate this and future crises. Do you have what it takes?
NEWS
NAB Show Cares Transforming the Industry
B.J. Enright and Amanda Helgemoe discuss the rollout of unlimited material handling at the NAB Show…
NEWS
Enright Awarded “Top 15 Over 50”
Connect Association includes B.J. Enright, President & CEO of Tradeshow Logic, as 15 Over 15 honoree…
BLOG
NAMA and Tradeshow Logic Transform Traditional Sponsorship Program
NAMA realizes growth in excess of 58% after launching new marketing initiatives…
BLOG
NAB Show Eases Exhibitor Pain Points With NAB Show Cares
The NAB Show, with assistance from Tradeshow Logic, launched a ground-breaking program designed to support and improve the exhibitor experience…
IDEA
Tradeshow Game Ideas
Check out these proven, yet underused, activities to drive traffic to your booth….
IDEA
Events 2050: The Future of Events and Exhibitions
Here’s a prediction of five main trends shaping the events and exhibition industry in the year 2050…