We TALK to people! In order to give your exhibitors what they want, we have to know what they want.

Tradeshow Logic’s analysis indicated that the National Automatic Merchandising Association’s exhibitors felt the sponsorship offerings included many items that were no longer of interest to them due to the lack of trackable value; and that exhibitors and sponsors wanted the number of solicitations from the association reduced throughout the year. As a result, Tradeshow Logic worked with NAMA to develop a comprehensive, year-round portfolio of opportunities customized to each exhibitor’s goals. A centralized, consultative and exploratory conversation replaced numerous transactional engagements from the association. This new Annual Marketing Program increased NAMA’s revenues from $400,000 to over $1 million in just two years.