As TSNN recently reported, it’s becoming increasingly apparent that labor shortages are adding challenges to the industry’s rebound. Service times for everything from cleaning to electrical, compromised on-floor F&B execution and, perhaps, the reduction of even your own internal resources have the potential to negatively impact your exhibitor and sponsor satisfaction.
The exhibit floor, at the best of times, requires multiple organizations with hundreds of experienced staff executing a well-coordinated effort to ensure a smooth and cost-effective event. These potential service gaps can be mitigated – but you must implement a proactive and thoughtful customer engagement strategy.
Tradeshow Logic is currently working with several clients to identify and execute strategies that minimize the impact of depleted industry staff on their exhibitors and sponsors before, during and after the event. Providing additional support and resources to a group of constituents whose satisfaction directly impacts the success and longevity of your event will not only endear you to your exhibitor community, it will secure stronger footing for forging more strategic relationships moving forward. That’s a healthy step towards building back the right way.