First, We Listen. Then We Lead.

In 2017 Tradeshow Logic took over the exhibit and sponsorship sales for the American Organization for Nurse Leadership’s Annual Meeting. Our research determined that AONL’s exhibitors and sponsors valued real attendee engagement and the opportunity to be thought leaders over everything else. As a result, we increased the number of engagement opportunities including sunrise sessions, Facebook Live, connection lounges and ad retargeting. On a show that was essentially stagnant, Tradeshow Logic increased the net square feet by 17%, exhibit revenue by 28% and sponsorship revenue by 49%. In 2019, AONL was included in Tradeshow Executives fastest 50 for both sq ft and number of exhibitors.