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Like many other show organizers, American Academy of Pediatrics was forced to convert their October 2020 Annual Conference to a 100% virtual event. Given our capabilities as a complete event solutions provider, Tradeshow Logic was able to quickly shift from our traditional role as general contractor to that of event strategy and support provider. AAP watched what was happening in the marketplace and learned from others that the exhibitor experience was falling short in this new virtual realm. AAP wanted to be different; they wanted to raise the bar for their exhibitor community. In response, Tradeshow Logic created a client care concierge service. We added senior-level marketing and salespeople to the account and trained the existing GC team to properly service customers in a virtual execution. Every exhibitor was assigned a client care representative who provided direct support throughout the entire show process. We also developed and executed all the exhibitor training for the digital platform through a series of group tutorials and one-on-one sessions. Tradeshow Logic also created AAPmarketMAX, a suite of resources that AAP exhibitors could use to help enhance their profile at the event and drive engagement to their online booth. All of these services were supported by the TL Client Care Team and facilitated through Tradeshow Logic’s online TLmarketMAX.

Tradeshow Logic provided all of these services within the budget parameters already established for the GC management fee. Not only did AAP gain much-needed virtual event expertise and support that didn’t impact their bottom line, they also benefitted from Tradeshow Logic’s institutional knowledge of AAP’s audiences, organization and over-arching strategic goals and objectives.