2024 Annual Survey of Exhibition Rates A Tool for Transforming Data into Action

A How-To Guide on Using the Annual Survey of Exhibition Rates

This report provides benchmarking data on material handling, labor, booth furnishings, internet access, and other essential exhibition costs. These are critical insights that exhibitors, event organizers, suppliers and venue operators can use to anticipate expenses, navigate pricing challenges, and make informed decisions to optimize their event strategies.

For Exhibitors

• Budget effectively for shows, especially those rotating between cities.
• Spot events in your program where cost outliers exist.
• Collaborate with show organizers using data-driven recommendations to reduce expenses.

For Show Organizers

• Benchmark your exhibitors’ costs against industry and city averages.
• Gain insights into where exhibitors are spending the most and which services are underutilized.
• Learn strategies to negotiate costs on behalf of exhibitors.
• Open revenue opportunities for your organization while supporting your exhibitors.

For Suppliers, Facilities and Others:

• Benchmark exhibitor costs across popular cities.
• Utilize competitive exhibitor cost to attract shows to your destination.
• Factor exhibitor costs into the negotiations when determining packages and/or contracts.